diff --git a/drivers/misc/eeprom/at24.c b/drivers/misc/eeprom/at24.c
index 896c1fe3c44b..031eb64549af 100644
--- a/drivers/misc/eeprom/at24.c
+++ b/drivers/misc/eeprom/at24.c
@@ -21,6 +21,7 @@
 #include <linux/pm_runtime.h>
 #include <linux/property.h>
 #include <linux/regmap.h>
+#include <linux/regulator/consumer.h>
 #include <linux/slab.h>
 
 /* Address pointer is 16 bit. */
@@ -87,6 +88,7 @@ struct at24_data {
 	u8 flags;
 
 	struct nvmem_device *nvmem;
+	struct regulator *vcc_reg;
 
 	/*
 	 * Some chips tie up multiple I2C addresses; dummy devices reserve
@@ -656,6 +658,9 @@ static int at24_probe(struct i2c_client *client)
 	at24->client[0].client = client;
 	at24->client[0].regmap = regmap;
 
+	at24->vcc_reg = devm_regulator_get(dev, "vcc");
+	if (IS_ERR(at24->vcc_reg))
+		return PTR_ERR(at24->vcc_reg);
 
 	writable = !(flags & AT24_FLAG_READONLY);
 	if (writable) {
@@ -692,6 +697,12 @@ static int at24_probe(struct i2c_client *client)
 
 	i2c_set_clientdata(client, at24);
 
+	err = regulator_enable(at24->vcc_reg);
+	if (err) {
+		dev_err(dev, "Failed to enable vcc regulator\n");
+		return err;
+	}
+
 	/* enable runtime pm */
 	pm_runtime_set_active(dev);
 	pm_runtime_enable(dev);
@@ -704,6 +715,7 @@ static int at24_probe(struct i2c_client *client)
 	pm_runtime_idle(dev);
 	if (err) {
 		pm_runtime_disable(dev);
+		regulator_disable(at24->vcc_reg);
 		return -ENODEV;
 	}
 
@@ -719,15 +731,42 @@ static int at24_probe(struct i2c_client *client)
 
 static int at24_remove(struct i2c_client *client)
 {
+	struct at24_data *at24 = i2c_get_clientdata(client);
+
 	pm_runtime_disable(&client->dev);
+	if (!pm_runtime_status_suspended(&client->dev))
+		regulator_disable(at24->vcc_reg);
 	pm_runtime_set_suspended(&client->dev);
 
 	return 0;
 }
 
+static int __maybe_unused at24_suspend(struct device *dev)
+{
+	struct i2c_client *client = to_i2c_client(dev);
+	struct at24_data *at24 = i2c_get_clientdata(client);
+
+	return regulator_disable(at24->vcc_reg);
+}
+
+static int __maybe_unused at24_resume(struct device *dev)
+{
+	struct i2c_client *client = to_i2c_client(dev);
+	struct at24_data *at24 = i2c_get_clientdata(client);
+
+	return regulator_enable(at24->vcc_reg);
+}
+
+static const struct dev_pm_ops at24_pm_ops = {
+	SET_SYSTEM_SLEEP_PM_OPS(pm_runtime_force_suspend,
+				pm_runtime_force_resume)
+	SET_RUNTIME_PM_OPS(at24_suspend, at24_resume, NULL)
+};
+
 static struct i2c_driver at24_driver = {
 	.driver = {
 		.name = "at24",
+		.pm = &at24_pm_ops,
 		.of_match_table = at24_of_match,
 		.acpi_match_table = ACPI_PTR(at24_acpi_ids),
 	},