diff --git a/drivers/clk/sunxi/clk-mod0.c b/drivers/clk/sunxi/clk-mod0.c
index ec8f5a1fca09..9d028aec58e5 100644
--- a/drivers/clk/sunxi/clk-mod0.c
+++ b/drivers/clk/sunxi/clk-mod0.c
@@ -128,7 +128,7 @@ static struct platform_driver sun4i_a10_mod0_clk_driver = {
 	},
 	.probe = sun4i_a10_mod0_clk_probe,
 };
-module_platform_driver(sun4i_a10_mod0_clk_driver);
+builtin_platform_driver(sun4i_a10_mod0_clk_driver);
 
 static const struct factors_data sun9i_a80_mod0_data __initconst = {
 	.enable = 31,
diff --git a/drivers/cpufreq/s5pv210-cpufreq.c b/drivers/cpufreq/s5pv210-cpufreq.c
index b0dac7d6ba31..9e231f52150c 100644
--- a/drivers/cpufreq/s5pv210-cpufreq.c
+++ b/drivers/cpufreq/s5pv210-cpufreq.c
@@ -659,4 +659,4 @@ static struct platform_driver s5pv210_cpufreq_platdrv = {
 	},
 	.probe = s5pv210_cpufreq_probe,
 };
-module_platform_driver(s5pv210_cpufreq_platdrv);
+builtin_platform_driver(s5pv210_cpufreq_platdrv);
diff --git a/drivers/cpuidle/cpuidle-at91.c b/drivers/cpuidle/cpuidle-at91.c
index f2446c78d87c..9c5853b6ca4a 100644
--- a/drivers/cpuidle/cpuidle-at91.c
+++ b/drivers/cpuidle/cpuidle-at91.c
@@ -62,5 +62,4 @@ static struct platform_driver at91_cpuidle_driver = {
 	},
 	.probe = at91_cpuidle_probe,
 };
-
-module_platform_driver(at91_cpuidle_driver);
+builtin_platform_driver(at91_cpuidle_driver);
diff --git a/drivers/cpuidle/cpuidle-calxeda.c b/drivers/cpuidle/cpuidle-calxeda.c
index 9445e6cc02be..c13feec89ea1 100644
--- a/drivers/cpuidle/cpuidle-calxeda.c
+++ b/drivers/cpuidle/cpuidle-calxeda.c
@@ -75,5 +75,4 @@ static struct platform_driver calxeda_cpuidle_plat_driver = {
         },
         .probe = calxeda_cpuidle_probe,
 };
-
-module_platform_driver(calxeda_cpuidle_plat_driver);
+builtin_platform_driver(calxeda_cpuidle_plat_driver);
diff --git a/drivers/cpuidle/cpuidle-zynq.c b/drivers/cpuidle/cpuidle-zynq.c
index 543292b1d38e..6f4257fc56e5 100644
--- a/drivers/cpuidle/cpuidle-zynq.c
+++ b/drivers/cpuidle/cpuidle-zynq.c
@@ -73,5 +73,4 @@ static struct platform_driver zynq_cpuidle_driver = {
 	},
 	.probe = zynq_cpuidle_probe,
 };
-
-module_platform_driver(zynq_cpuidle_driver);
+builtin_platform_driver(zynq_cpuidle_driver);
diff --git a/drivers/platform/goldfish/pdev_bus.c b/drivers/platform/goldfish/pdev_bus.c
index 8c43589c3edb..1f52462f4cdd 100644
--- a/drivers/platform/goldfish/pdev_bus.c
+++ b/drivers/platform/goldfish/pdev_bus.c
@@ -220,20 +220,10 @@ static int goldfish_pdev_bus_probe(struct platform_device *pdev)
 	return ret;
 }
 
-static int goldfish_pdev_bus_remove(struct platform_device *pdev)
-{
-	iounmap(pdev_bus_base);
-	free_irq(pdev_bus_irq, pdev);
-	release_mem_region(pdev_bus_addr, pdev_bus_len);
-	return 0;
-}
-
 static struct platform_driver goldfish_pdev_bus_driver = {
 	.probe = goldfish_pdev_bus_probe,
-	.remove = goldfish_pdev_bus_remove,
 	.driver = {
 		.name = "goldfish_pdev_bus"
 	}
 };
-
-module_platform_driver(goldfish_pdev_bus_driver);
+builtin_platform_driver(goldfish_pdev_bus_driver);
diff --git a/drivers/power/reset/syscon-reboot.c b/drivers/power/reset/syscon-reboot.c
index d3c7d245ae63..7d0d269a0837 100644
--- a/drivers/power/reset/syscon-reboot.c
+++ b/drivers/power/reset/syscon-reboot.c
@@ -88,4 +88,4 @@ static struct platform_driver syscon_reboot_driver = {
 		.of_match_table = syscon_reboot_of_match,
 	},
 };
-module_platform_driver(syscon_reboot_driver);
+builtin_platform_driver(syscon_reboot_driver);
diff --git a/drivers/soc/tegra/pmc.c b/drivers/soc/tegra/pmc.c
index cc119d15dd16..75d0457a77b7 100644
--- a/drivers/soc/tegra/pmc.c
+++ b/drivers/soc/tegra/pmc.c
@@ -1021,7 +1021,7 @@ static struct platform_driver tegra_pmc_driver = {
 	},
 	.probe = tegra_pmc_probe,
 };
-module_platform_driver(tegra_pmc_driver);
+builtin_platform_driver(tegra_pmc_driver);
 
 /*
  * Early initialization to allow access to registers in the very early boot
diff --git a/drivers/soc/versatile/soc-realview.c b/drivers/soc/versatile/soc-realview.c
index 1a07bf540fec..e642c4540dda 100644
--- a/drivers/soc/versatile/soc-realview.c
+++ b/drivers/soc/versatile/soc-realview.c
@@ -142,4 +142,4 @@ static struct platform_driver realview_soc_driver = {
 		.of_match_table = realview_soc_of_match,
 	},
 };
-module_platform_driver(realview_soc_driver);
+builtin_platform_driver(realview_soc_driver);
diff --git a/include/linux/device.h b/include/linux/device.h
index 00ac57c26615..5a31bf3a4024 100644
--- a/include/linux/device.h
+++ b/include/linux/device.h
@@ -1300,4 +1300,26 @@ static void __exit __driver##_exit(void) \
 } \
 module_exit(__driver##_exit);
 
+/**
+ * builtin_driver() - Helper macro for drivers that don't do anything
+ * special in init and have no exit. This eliminates some boilerplate.
+ * Each driver may only use this macro once, and calling it replaces
+ * device_initcall (or in some cases, the legacy __initcall).  This is
+ * meant to be a direct parallel of module_driver() above but without
+ * the __exit stuff that is not used for builtin cases.
+ *
+ * @__driver: driver name
+ * @__register: register function for this driver type
+ * @...: Additional arguments to be passed to __register
+ *
+ * Use this macro to construct bus specific macros for registering
+ * drivers, and do not use it on its own.
+ */
+#define builtin_driver(__driver, __register, ...) \
+static int __init __driver##_init(void) \
+{ \
+	return __register(&(__driver) , ##__VA_ARGS__); \
+} \
+device_initcall(__driver##_init);
+
 #endif /* _DEVICE_H_ */
diff --git a/include/linux/platform_device.h b/include/linux/platform_device.h
index 58f1e75ba105..bba08f44cc97 100644
--- a/include/linux/platform_device.h
+++ b/include/linux/platform_device.h
@@ -222,6 +222,15 @@ static inline void platform_set_drvdata(struct platform_device *pdev,
 	module_driver(__platform_driver, platform_driver_register, \
 			platform_driver_unregister)
 
+/* builtin_platform_driver() - Helper macro for builtin drivers that
+ * don't do anything special in driver init.  This eliminates some
+ * boilerplate.  Each driver may only use this macro once, and
+ * calling it replaces device_initcall().  Note this is meant to be
+ * a parallel of module_platform_driver() above, but w/o _exit stuff.
+ */
+#define builtin_platform_driver(__platform_driver) \
+	builtin_driver(__platform_driver, platform_driver_register)
+
 /* module_platform_driver_probe() - Helper macro for drivers that don't do
  * anything special in module init/exit.  This eliminates a lot of
  * boilerplate.  Each module may only use this macro once, and
@@ -240,6 +249,20 @@ static void __exit __platform_driver##_exit(void) \
 } \
 module_exit(__platform_driver##_exit);
 
+/* builtin_platform_driver_probe() - Helper macro for drivers that don't do
+ * anything special in device init.  This eliminates some boilerplate.  Each
+ * driver may only use this macro once, and using it replaces device_initcall.
+ * This is meant to be a parallel of module_platform_driver_probe above, but
+ * without the __exit parts.
+ */
+#define builtin_platform_driver_probe(__platform_driver, __platform_probe) \
+static int __init __platform_driver##_init(void) \
+{ \
+	return platform_driver_probe(&(__platform_driver), \
+				     __platform_probe);    \
+} \
+device_initcall(__platform_driver##_init); \
+
 #define platform_create_bundle(driver, probe, res, n_res, data, size) \
 	__platform_create_bundle(driver, probe, res, n_res, data, size, THIS_MODULE)
 extern struct platform_device *__platform_create_bundle(